A brand name with a negative connotation was our major concern when this food business first approached us for its launch in one of the elite & newly developed areas of Pakistan in its Federal Capital. Turning the negative connotation associated with a second wife in Pakistan’s culture to a positive and humorous one specifically for female audience was our first challenge. A simple cafe & restaurant with its amazing ambiance and location required digital presence and launch. 
We helped Second Wife Cafe in building a positive brand reputation, and complete branding including logo revamp videography of the restaurant, food photography, digital launch, and social media management and marketing along with strategy.